How fast do you think you can spot a failing campaign?
If you wait too long, you’re burning money. Here’s how to catch it early:
As an ecommerce business owner, manager, or executive, you can’t afford to just let your ads run and “hope” for the best.
So, what are the warning signs?
Low Click-Through Rate (CTR)
If, after Day 1 or 2, your CTR is 50% below the benchmark for your campaign type, it’s a red flag. A low CTR could mean your ad creative is off, your target audience is wrong, or your messaging isn’t speaking to your audience’s pain points.
Action: Refresh the visuals, test a new hook, or recheck your targeting to ensure your audience is aligned with the problem you’re solving.
Poor Conversion Rate (CVR)
Even if your CTR is good, a poor conversion rate can mean one thing: your landing page or checkout process is broken. Or worse, the messaging you’re driving them to isn’t consistent with the ad that got them there.
Action: Review your landing page flow, refine your offer, and ensure your audience experiences a seamless transition from the ad to the checkout.
Rising Spend, No Sales
If ad spend is increasing but sales aren’t, this could indicate that your audience isn’t engaging with your offer in a way that drives revenue.
Action: Pause your ad spend, re-evaluate your offer, and test out a different audience segment. Be brutal with your targeting.
If you notice any of these signs within the first three days, take action immediately. The earlier you spot a problem, the less money you waste, and the faster you can adjust to bring in those sales.
Struggling with a campaign?
Schedule a free call, and let’s troubleshoot it together.
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