Thursday 5th February 2026

Good morning,

Here's what you'll find in today's email:

• A free AI upgrade (Valentine's Day gift)

• Our take on the Nihilist Penguin

• How to succeed in ecommerce

• Tips for selling out on Valentine's Day 

FREE VALENTINE'S DAY GIFT FROM PRO MARKETER

What would you do if we offered you a FREE AI brand upgrade?

We’re opening up one free collaboration spot for supplement, skincare, or apparel brands.

As part of this collaboration, we’ll create AI-enhanced creative assets for your Valentine's Day campaign and feature the collaboration across our platforms.

No fees and no strings attached. Just a mutually beneficial collaboration.

If you're interested, simply respond to this email with your brand details.

HOT TAKE THIS WEEK

Did you see the penguin video?

Last week, Instagram was obsessed with a penguin. Not a cute one. Not a funny one. Only a penguin that just turns around… and walks away.

In the clip, a lone penguin walks away from the colony, toward the unknown, over and over and over again. 

The question isn’t why? But why not?

We all know what it feels like to follow the expected path, the safe path. Because it’s structured and accepted.

As a person (founder, employee, student, or business owner), there are moments when staying comfortable is much more dangerous than taking a risk. 

So, this is your sign. If you have an idea, a dream, a vision - JUST DO IT.

BE THE PENGUIN.

Don’t give up!

THE REALITY CHECK

Don’t make the mistake of thinking that Valentine’s Day will magically boost your sales. It won’t. It will only amplify whatever you already have.

If your offer is clear, it will perform better. If your message is confusing, that confusion will stop you from closing your sales.

BE HONEST WITH YOURSELF FOR A SECOND

If no one was watching, would you still run the same campaign? Or are you doing it because “that’s what everyone does for Valentine’s”?

There’s no wrong answer here. Just something worth sitting with before you move forward with your Valentine’s Day campaign.

If you still need help putting together a Valentine’s Day campaign (ideas, creatives, or offers), reach out to me. 

Just reply to this email or book a free appointment using the link below.

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P.S. Got a question, trend, or idea you want me to cover in the next newsletter? Hit reply, I'm all ears!