You know what kills more sales than bad pricing?

Over-explaining.

It’s like when you’re at a party and someone tells you a joke… then spends the next five minutes explaining why it’s funny. By the time they’re done, you’re no longer laughing, you’re looking for the exit.

Your product pages, emails, and ads work the same way.

If you’re cramming in every feature, every detail, every reason why your product is excellent… you’re probably losing people halfway through.

Instead, here’s the move:

• Lead with the thing they care about most. (Not everything you wish they cared about).

• Let visuals do the heavy lifting.

• Create curiosity, not homework.

Because the truth is: the best sales copy isn’t a monologue, it’s an invitation.

Say less. Sell more.

Now look at your last email or product page. Can you cut it in half without losing the hook?

You’ll thank me later.

P.S. Sometimes “delete” is the best marketing tool you’ve got.

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