Tuesday 10th February 2026

Hello,

Here's what you'll find in today's email:

• Something you didn't know about Valentine's Day

• Today's reality check
  

• How to succeed in ecommerce

THE TRUTH ABOUT VALENTINE'S DAY

Did you know that Valentine’s Day didn’t start as a celebration of romance?

In ancient Rome, marriage was once banned for young soldiers. The belief was that love made men weak in battle.

A priest named Valentine disagreed.

In secret, he continued to perform weddings for couples who wanted to be together, knowing the risk. When his actions were discovered, he was imprisoned and later executed.

According to legend, while in jail, Valentine befriended the jailer’s daughter. Before his death, he wrote her a note signed: “From your Valentine.”

What began as an act of loyalty and conviction slowly evolved over centuries into the day we recognize now.

TODAY'S REALITY CHECK

AI was never going to and will never save a bad strategy. Yes, AI can generate ads faster.
Yes, it can spin up more variations than any team ever could.

But here’s what no one wants to admit: If your message is weak, using AI will just help you fail faster.

The brands winning with AI right now aren’t using it to replace thinking. They’re using it to improve their clarity.

AI doesn’t create an advantage on its own. It amplifies whatever system you already have.

If your foundation is messy, AI will only make the mess worse.

HOW TO SUCCEED IN ECOMMERCE

The WORST way to succeed in e-commerce is to chase every trend or copy what worked for someone else. 

The BEST way is to build something clear and consistent over time.

Clarity

People should understand what you sell, who it’s for, and why it's important. If your message needs explaining, then it’s already too complicated.

Consistency

Growth comes from showing up again and again. Testing, learning, and improving in small steps works 100x more than big one-time pushes that don’t last.

Confidence

Not every decision needs outside approval. Sometimes, the best results come from trusting your instincts and committing, even when it feels uncomfortable.

You don’t need to do everything. You just need to do a few important things well, and keep doing them.

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P.S. Got a question, trend, or idea you want me to cover in the next newsletter? Hit reply, I'm all ears!