A few weeks ago, I sat in on a Zoom call with a client who looked like they’d seen a ghost.
“I just found out one of our competitors automated their entire email flow in two days,” they said.
I nodded. “With help?”
“No,” they whispered. “With… it.”
Now, I knew what they meant. You probably do too.
Let’s just say… the thing everyone’s “experimenting with” but secretly relying on.
Anyway. They were freaking out.
Because while they were still mapping out their Q3 strategy, their competitors were already launching 6 campaigns, rewriting old content, creating video scripts, and generating product descriptions on autopilot.
But here’s the kicker:
They weren’t using it better. They were just using it faster.
And honestly? That’s the real story no one’s telling you right now.
Most marketers are busy trying to “replace” with AI, when they should be trying to “amplify” with AI.
Successful brands aren’t dumping everything into automation.
They’re still writing emails that sound like real people. They’re still testing copy that makes you laugh or feel called out. They’re still obsessing over customer psychology.
And yeah, they’re using tech. But they’re not hiding behind it, and so should you.
If you’re unsure how to amplify with AI, book a free call with me let's discuss.
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