Let’s talk about something that’s been eating into your bottom line — your ad budget.
I know, I know. Ads are essential. But what if I told you that you're probably overspending on ads without seeing the returns you should?
Here’s the cold, hard truth: It's not just about putting more money in. It’s about how smartly you’re spending it.
Here’s the breakdown of where the money goes wrong:
Broad targeting: Your ads are reaching everyone, not the right audience
Lack of testing: You’re running the same ad for months without optimizing the creatives or testing new copy
Not tracking properly: Many ecommerce stores don’t even have proper UTM tracking, so you’re guessing where your conversions are coming from
A client of mine recently came to us with a whopping $50k ad budget. After reviewing the data, we found that 30% of their budget was allocated to ads with zero return: no clicks, no conversions, just pure waste.
We flipped the script by optimizing their ad targeting, testing more creative assets, and refining tracking. In just 3 weeks, their cost-per-click dropped by 35% and conversions increased by 20%.
Now, imagine what could happen to your store if you took the same approach.
Let me help you uncover exactly where your budget is being drained and show you how to fix it.
Book a free call with me, and let’s break down your ad spend. We’ll pinpoint exactly where your budget is leaking and get you the results you deserve.
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