When 100 Miles, one of Canada’s most recognizable streetwear brands, came to us, their challenge wasn’t visibility. It was efficiency.

They had loyal fans, high engagement, and a strong product line. However, their ad spend was scattered, and their ROAS was hovering around 1.8x, which was enough to stay afloat but not enough to scale.

We didn’t overhaul everything. Here’s what we did👇

• We eliminated low-signal ad sets and focused on top-performing audience clusters, reducing overlap and algorithm confusion

• Instead of product-heavy visuals, we went all-in on storytelling: the community, the culture, the movement behind 100 Miles

• We segmented site visitors by depth of engagement, not just “all traffic.” For instance, someone who visited the collection page twice got a different message than someone who bounced after three seconds

Within 6 weeks, their ROAS jumped from 1.8x → 5.4x.

Same budget. Better structure. Better story.

Want to see the full 100 Miles breakdown (and our exact campaign setup)?

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