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Would you spend $100 billion on AI? Probably not, but we know who will.
OpenAI and Nvidia are currently preparing a $100 billion chip deal to fuel the next generation of artificial intelligence.
Why does this matter?
Well, whoever controls the chips controls AI progress, and Nvidia’s grip just tightened.
Plus, for OpenAI, this is about ambition. One chatbot isn’t enough; they plan to build an infrastructure that’d run the world’s most powerful AI models.
For marketers, founders, and e-commerce operators, this means that AI tools will evolve at an unprecedented rate, and your competition will be watching closely. So, if you ever thought the AI hype would slow down or cool off in the coming years? You should rethink that.
Now, what does this update mean for your business?
For marketers, founders, and e-commerce operators, computing power may become more expensive or tied to specific platforms; therefore, maintaining flexibility in your tech stack is very important.
At the same time, the tools you rely on (from personalized campaigns to predictive analytics) will only get sharper and more capable. This means that the brands that adopt and experiment early will ride this wave of innovation, while those that wait risk playing catch-up.
Here’s what I think: AI isn’t hype. It’s becoming infrastructure. When companies like OpenAI and Nvidia are betting $100 billion, it’s a signal that the future of business will run on AI. The question is whether your business is preparing for it.
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