The internet’s been screaming “AI will change everything” for over a year now… and if you’re like me, you’ve probably rolled your eyes more than once.
AI is indeed changing everything.
Just… not in the way the headlines make it sound.
It’s not about replacing you.
It’s about outpacing you.
Right now, the ecommerce brands making the most money aren’t just selling great products; they’re building systems that learn, adapt, and optimize faster than their competitors.
That means:
Ads that automatically adjust based on what’s working.
Email campaigns that predict what a customer wants before they even know it.
Inventory planning that doesn’t feel like gambling.
And the brands ignoring this shift? They’ll wake up one day and realize their “safe” strategy left them years behind.
So, if you’re skeptical… good.
Skepticism means you’ll ask the right questions.
But don’t let skepticism turn into paralysis. The early movers are already building moats around their markets, and it’s getting harder to catch up.
P.S. The biggest mistake you can make with AI right now? Waiting until you “feel ready.” You’ll never feel ready. Start anyway.
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