A few weeks ago, we ran two versions of the same ad.
Same product. Same offer. Same headline.
The only difference?
One had a clean, polished product shot, while the other had a slightly blurry selfie someone took in their car.
Guess which one performed better?
Yep. The blurry car selfie.
I wish I were joking.
That little test led us down a rabbit hole of “why do people buy what they buy?”.
People want things that feel real. They want to trust you before they click. They’ll scroll past a $10K studio shoot, but stop for someone eating Cheetos on their couch if the vibe is right.
The weirdest part?
This behaviour isn’t just for Gen Z. Even Boomers are clicking on TikTok now. Even CEOs are reading “funny little emails” like this one.
Let me know if you want to hop on a clarity call this month. We’re exploring what’s converting right now, and the results are surprising.
|
