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We Grew a Candy Brand's Revenue by 886%. And We Can Do Same For You

742% more online conversions. 4.4X ROAS. From a brand with almost no digital presence.

September 11th, 2026

The Problems We Had to Solve First

The website was losing customers before they could buy.

Slow load times. Poor mobile experience. A checkout process that frustrated people instead of guiding them through. Visitors landed on the site and left without buying. Not because they did not want the product. Because the experience made it too hard.

Nobody could find them online.

Sugarush was not ranking for any of the search terms their customers were typing. "Candy store Toronto." "Online candy store Canada." "Buy bulk candy online." None of them. That meant the people searching for exactly what Sugarush sold were finding competitors instead.

The shipping threshold was killing conversions.

Customers had to spend $100 to get free shipping. That is a high bar for a candy purchase. Many people filled their cart, saw the shipping cost, and abandoned before completing the order.

They had no way to reach customers after the sale.

No email flows. No campaigns. No way to bring a customer back after their first purchase. Every sale was essentially a one-time transaction with no follow-up.

What We Did

We rebuilt the website from the ground up.

New structure. Faster load times. A mobile experience that actually worked. A simpler, cleaner checkout process. We also ran conversion rate optimisation across the site, testing what was working and fixing what was not. The goal was to make it as easy as possible for someone who wanted to buy candy to complete that purchase.

We built a full SEO strategy.

We identified the keywords Sugarush's customers were searching for and built a plan to rank for them. That meant optimising every product page, writing content that answered real questions buyers were asking, building backlinks from food blogs and local directories, and getting Sugarush listed and visible in local searches across Ontario.

Within six months, they were ranking on page one for "candy store Toronto" and "online candy store Toronto."

We launched paid social advertising.

We built targeted Meta campaigns using lookalike audiences created from Sugarush's existing in-store customer database. Then we layered in retargeting for people who visited the site but didn't buy. The ads were built to reach the right people at every stage of the buying journey, from someone discovering Sugarush for the first time to someone who had already visited and just needed a reason to come back.

We built an email marketing system that worked.

We cleaned the existing database, moved their offline customer list online, and built out all the essential flows: Welcome sequences for new subscribers. Browse abandonment emails for people who looked but did not buy. Cart abandonment emails for people who got close but did not finish. Replenishment reminders. Retargeting campaigns. 

The Results

• 886% growth in revenue.
  

• 742% increase in online conversions.
  

• 79% increase in conversion rate.
  

• 4.4X overall return on ad spend.
  

• 36.9% of all revenue attributed to email campaigns and flows.
  

• Page one rankings for competitive keywords like "candy store Toronto" and "online candy store Toronto."
  

• 35% increase in organic traffic within six months.
  

• 50% increase in overall site authority.
  

These results did not come from one thing. They came from fixing everything that was broken and building a system where every part worked together.