|
1. Follow up after the sale.
The brands with strong retention send a series of emails after every order.
A genuine thank you, a tip on how to get the most out of the product, a reminder when they are likely running low, and a request for a review.
2. Talk to different customers differently.
Someone buying from you for the first time needs a different message than someone who has ordered five times. A customer who bought a face serum needs different follow-up than one who bought a cleanser.
When you send the same email to everyone, most people ignore it because it does not feel relevant to them. When you send the right message to the right person, they open it. They click. They buy again.
This is called segmentation. It just means putting your customers into groups based on what they bought and how often.
3. Give them a reason to come back.
People are busy. They forget. They get distracted. Sometimes all it takes to bring a customer back is a small reason.
It could be a discount on their next order, early access to something new, or a reward for buying again.
4. Use SMS.
Email is great. But text messages get opened faster and more often.
For things like "your favourite product is back in stock" or "your supply is probably running low, here is a quick way to reorder," a text message works better than an email.
If you are not sending any SMS to your customers yet, you are missing one of the easiest ways to bring them back.
5. Re-engage the ones who disappeared.
Every customer list has people who bought once and have not been back in months. They have not unsubscribed. They just went quiet.
A simple message with the right offer sent at the right time can bring a good percentage of those people back.
Left alone, most of them never return. A short series of re-engagement emails changes that.
|
