Thursday 29th January 2026

Good morning,

Here's what you'll find in today's email:

• A free valentine's day gift

• How to prepare for Valentine's Day with the help of AI

• A self-reflection checklist (for founders)

• Tips for selling out on Valentine's Day

• Latest news for ecommerce owners

FREE VALENTINE'S DAY CREATIVE AD IDEAS

Valentine’s Day comes every year. But somehow, it still catches a lot of ecommerce founders off guard. We truly hope you aren’t one of them.

Because by the time your competitors are “testing ideas,” you’ll be panicking, thinking of how to launch a strategy before the 14th.

Well, we got YOU!

We created a swipe file containing various the best Valentine's Day creative ad ideas for your ecommerce.

Click to view.

HOT TAKE THIS WEEK/AI

If you’re anticipating Valentine’s Day, saying, “I honestly don’t know the campaign to run,” well, we have news for you.

Use AI.

AI does not replace your brain; it’s more like a thinking partner when you’re tired and out of ideas.

A lot of brands right now are using AI:

• For ideas: They’ll open ChatGPT, explain their product like they’re talking to a friend, and ask: “How would you sell this around Valentine’s day without making it cheesy?” 

• For creatives: Tools like Higgsfield help founders visualize simple UGC-style videos, what the creator says, how it opens, and how it ends. It is especially useful if you’re thinking, “I know what I want to say, I just can’t picture it.”

• For speed: AI helps you move faster. You can test ideas, rewrite hooks, or pressure-test an offer before spending money on ads.

Remember that you don’t have to be the most romantic brand to sell out your product on Valentine’s Day. You just have to use AI to think more clearly.

LATEST NEWS

Why the biggest risk to your business isn’t your tech stack. It’s how people use it.

A recent tech article says the biggest security risk for companies isn’t their code; it’s regular people using tools in ways no one is watching. 

What that means: business users build automations and workflows outside engineering teams, and those tools can expose companies to risk without anyone noticing. Most security systems only check code, not what employees create on platforms like Salesforce or Power Platform, which creates blind spots in protection.

For e-commerce brands, this matters because your team might be building solutions (such as automations, integrations, dashboards, or UGC workflows) without engineering oversight. If you’re using no-code tools or AI helpers, it’s important to pause and ask:

• Do we know where these live?

• Who owns them?

• Are they monitored?

Read the full news here

If you still need help putting together a Valentine’s Day campaign (ideas, creatives, or offers), reach out to me. 

Just reply to this email or book a free appointment using the link below.

BE HONEST WITH YOURSELF FOR A SECOND

Before you add more budget or launch “one more” campaign, pause for a second:

• What improved your return on ad spend in the last 30 days?

• Which campaign worked better?

If either question made you pause, you’re not behind; you’re thinking like a real operator.

(And yeah, you can reply to this if you want. A sentence is enough)

WHAT BRANDS ARE DOING (Valentine’s Prep)

Skincare

Skincare brands aren’t pushing “buy this for your partner”. They’re talking about self-care, simple routines, and skinfidence (feeling confident in your own skin). Bundles are working better than single products, especially when they are easy to use, not overly promoted, and not overpriced.

Supplements

The brands doing well aren’t forcing Valentine’s messaging. They’re focusing on everyday needs like energy, sleep, mood, and stress. The copy they use is normal and helpful, not romantic or salesy.

Apparel

Instead of big Valentine’s collections, apparel brands are running small, limited drops. Why? Because short timelines and low stock are creating urgency.

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P.S. Got a question, trend, or idea you want me to cover in the next newsletter? Hit reply, I'm all ears!