|
We’ve all seen those apparel ads that are just GREAT.
A hoodie ad that makes you laugh.
A fitness brand video that makes you double-tap.
A streetwear clip that goes viral before you even realize it’s an ad.
Well, none of these apparel ads went viral by chance.
There’s a repeatable formula behind the campaigns that break out, and it’s not about fancy visuals or expensive creators.
I’d tell you what it’s really about:
Most apparel ads focus on how good the clothes look. Viral ones focus on how they make you feel. They don’t sell hoodies; they sell comfort, belonging, and confidence. If your ad doesn’t tap into emotion, it’s just another outfit in the scroll.
Forget about over-produced shoots. The best-performing apparel content looks like something your audience could’ve filmed themselves.
“POV: You swore you’d stop buying hoodies… and then this dropped.” That’s the kind of line that stops thumbs.
People don’t buy because they need another T-shirt. They buy because it says something about who they are.
Your copy should mirror your customer’s tone, humour, and micro-culture. When they see your ad, they should think, “Finally, a brand that understands me.”
Viral ads don’t start with “Shop Now.” They begin with energy. Make people laugh, nod, or relate, then nudge the sale.
This proves that emotion earns attention, while CTAs close it.
We used this exact framework for an apparel brand last year.
Same spend. Same audience. Just better storytelling. This resulted in a 27.68x ROAS for retargeting campaigns.
|
