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We Took a Supplement Brand From Zero to $35,000 in Monthly Sales on Amazon

9 SKUs. 44% revenue growth. Under four months. Here is exactly what we did.

August 26th, 2026

The Problems We Had to Solve First

Before anything else, we had to figure out what was missing and fix it:

The catalog:

VitaRoot's products (D3+K2, NAC, Vitamin C, GABA, NMN, CoQ10, Maca, Beetroot, Ashwagandha) are all good products.

But every single one competes in a crowded category where dozens of other brands are listing the same thing at similar prices. Without a clear differentiator, a new brand has almost no way to stand out on search alone.

Stockouts:

New SKUs kept running out of stock during their most important weeks.

Every time that happened, the PPC campaigns had to pause. That meant losing keyword history, Buy Box eligibility, and ad rank, all of which took weeks to rebuild.

The Profit & Loss:

This is normal for a new Amazon brand. Launch ad spend is high, organic rank is low, and review costs increase fast.

But without proper visibility into where the money was going, it was impossible to know which SKUs were worth pushing and which ones needed to be cut back.

What We Built

A repeatable launch playbook.

Instead of treating every new product as a one-off, we built a process. Staggered budget ramps. Defined keyword harvesting phases. A structured campaign build for every new SKU. This is what allowed us to bring CoQ10, Maca, Beetroot, and Ashwagandha into the catalog in June alone without losing control of the account.

Fixed replenishment forecasting.

We found three bugs in the restock template that were causing the stockout cycle. Short lookup ranges, a column error, and an incomplete error wrapper. We fixed all three and extended the ranges. The stockouts stopped. The PPC campaigns kept running. The keyword history kept compounding.

Disciplined weekly PPC optimization.

Every week, we ran a loop of search-term analysis, bucketing, and bulk-file edits across the full catalog. That consistency pulled ACOS from 48% at launch to the mid-30s by early July.

One master reporting workbook.

We moved from scattered monthly files to a single workbook with a monthly trends tab and SKU-level profit-and-loss visibility. That meant we could spot underperformers early and catch stock risks before they became stockouts.

Influencer seeding for social proof.

Since no single SKU had a clear differentiator, we used influencer seeding through Amazon's fulfillment network to build early reviews across NAC, D3+K2, and the other core products. Reviews are one of the most important trust signals on Amazon. Getting them early changed how the listings performed.

The Results

• $35,040 CAD in ordered product sales in June, up from $24,386 in April.

• 44% revenue growth in under four months.

• 1,584 units ordered in June.

• 6,270 sessions in June.

• 9 live SKUs, up from 5 in April.

• ACOS pulled from 48% at launch to the mid-30s.

None of these results came from luck or a single big swing. They came from fixing the right things in the right order and building a system that compounds week over week.