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Not sure how much you're making on ads? Use our ROAS calculator to find out how much revenue you earn for every dollar you spend |
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Spend less for more (link to the ROAS calculator is in the email) |
July 17th 2026 |
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| Use Our Free ROAS Calculator Here |
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Dear business owner,
We can no longer deny the fact that ad costs are up. Again.
Meta CPMs are increasing. Google Shopping is more competitive. And if you run any ecommerce business at all, you are competing against brands with budgets you cannot match.
So, before you increase your budget, ask this:
Because while some apparel brands are cutting their cost per acquisition and growing revenue. Others are spending more and getting less.
The difference is not the budget. It is the strategy.
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What Is Killing ROAS for Apparel Brands And Other Ecommerce Businesses
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Creative fatigue: If your ad creative has been running for more than four to six weeks, it is likely already fatiguing. The solution to this is adding variations, such as short product-focused videos, styling clips, and real people in real clothes.
Over-targeting on Meta: Stacking too many interest layers and going too narrow with demographics will affect your performance. Meta's AI is good enough to find the right buyer on its own. Give it more room to produce lower CPMs and better conversion rates.
Your landing page: Many brands think they have an ad problem when they actually have a website problem. If you are sending traffic to a collection page instead of a product page, if your site is slow on mobile, if sizing information is hard to find, or if you have no social proof above the fold, you will lose potential customers.
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Here is What Will Improve Your ROAS |
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Faster creative testing with AI: AI tools now make it possible to generate multiple ad copy variations and test different hooks.
Spending on retention: You need to improve your marketing efficiency by investing in post-purchase email flows, loyalty rewards, and repeat purchase offers. A customer who buys twice is worth far more than one who buys just once.
TikTok Shop: For apparel brands with any social presence, TikTok Shop is producing cost-per-acquisition numbers that Meta cannot match at the moment. The platform is still relatively new, so there is a bit less competition and lower CPMs.
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What is Your Biggest Paid Ads Challenge Right Now?
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Reply with A, B, C, or D. We read every response. Next week's newsletter will be built around the most common answer.
A) My ROAS keeps dropping no matter what I do
B) My cost per acquisition is too high
C) My ads work at low budget but fall apart when I scale
D) I do not know which channel to focus on
If you are ready to build an ad strategy that works for your brand, click the link below. We help ecommerce brands 3X their revenue with AI-driven strategy.
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| Want to 3X Your Business? Let's Talk |
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Arun.K
Pro Marketer
arun@promarketer.ca |
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Sent to: _t.e.s.t_@example.com
Pro Marketer, 10 Thornmount Dr, Toronto, Ontario M1B 3J4, Canada
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