Let me tell you what keeps me up at night.

It’s not AI.

It’s not the next big algorithm change.

It’s not even email deliverability (though... let’s be honest, that one stings).

It’s this: Someone out there has half your experience, zero budget, and still outperforms you.

Why?

Because they’re not overthinking it. They’re not waiting for validation, obsessing over perfect branding, or rewriting the same headline for the 14th time.

They’re shipping.

They’re testing.

And they’re learning in public.

So no, AI won’t replace you.

But your hesitation might. Your perfectionism might. Your refusal to adapt might.