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When a skincare brand came to us last year, their problem wasn’t reach, it was return.
They were spending thousands every month on Meta and TikTok ads… and their CAC kept climbing.
The creative team had tried everything:
New visuals. New audiences. New hooks.
Nothing worked.
So, instead of throwing more money at ads, we looked somewhere else, the landing page.
Turns out, the first thing shoppers saw after clicking “Shop Now” was… well, for lack of a better word, chaos.
Too many products. No clear CTA. No emotional anchor.
We stripped it all down.
✅ One hero product.
✅ One promise.
✅ One transformation-focused headline: “See the glow in 7 days, or it’s on us.”
That single change dropped CAC by 40% in under three weeks.
I’d let you in on a little secret: You don’t always need a new funnel. Sometimes, you need to make the path to belief shorter.
Want to see the before-and-after of this landing page (with metrics)? Click the link below
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