If you want to make massive sales this Black Friday, here’s what you must do on your landing pages:

1. Place The Hook Above the Fold

   • Make it obvious what’s in it for customers before they scroll.

2. Load Speed (Seriously)

   • A 1-second delay in load time can tank conversions by 7%.

   • Ditch heavy GIFs, oversized hero videos, and unnecessary scripts.

3. Value First, Discount Second

   • Don’t just scream percentages, remind them why your product is worth buying at any price.

4. Urgency That Feels Real

   • Use a countdown that matches actual inventory or campaign windows. Fake scarcity kills trust.

5. Mobile UX Audit

   • Check button spacing, thumb reach, and copy length. Most BFCM traffic comes from mobile, and most mobile designs still suck.

I always tell clients: “You can’t out-discount bad design.”

Your offer is only as strong as the experience that delivers it.

Need help creating the perfect BCFM landing page? Let’s talk.

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