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When Amazon cuts humans for algorithms, you know it’s about to get pretty serious.
This week, Amazon announced it’s laying off around 14,000 corporate employees as part of a deep restructuring across divisions like AWS, Prime Video, Alexa, Advertising, and HR.
Why? Because AI is now doing what humans used to.
According to CEO Andy Jassy, AI-driven automation has eliminated routine tasks and flattened management layers. Amazon’s calling this part of its “efficiency through intelligence” initiative, and there’s more to come.
What’s crazy is that they’re cutting jobs and still hiring, but not for roles AI can do. Instead, they’re expanding roles in AI research, cloud engineering operations, and infrastructure.
This marks Amazon’s largest wave of layoffs since 2022, when 27,000 roles were axed.
The message from this action is pretty clear:
AI isn’t coming for your job. It’s coming for the parts of it that can’t justify the human cost.
If Amazon, a company that practically wrote the book on efficiency, is restructuring around AI, every brand should be asking the same question: Where can I use AI to scale smarter, while saving money?
I personally don’t believe AI can/will replace marketers, founders, or operators who adapt. But I’m sure it will absolutely replace the ones who don’t.
So, what are you doing to stay ahead of the AI curve? Need expert guidance? Book a free call with me. |
